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Israel Tourism Intelligence Hub · IITOA · Israel time

🕓 Last updated: 22 September 2026, 08:25 (Israel time)  ·  🔄 Refreshed twice weekly  ·  📍 Official statistics, central-bank and international benchmarking sources

Market Intelligence

Arrivals, hotel economics, macro and pricing, air capacity and international benchmarking · Asia/Jerusalem
UN Tourism has published its September Barometer, and it is the biggest data event of the quarter for this page: the Middle East fell 22% in the first half of 2026, far worse than the 14% Q1 decline carried here since May. Israel’s relayed arrivals now look markedly better than its region. FX is frozen at the 18 September fixing until this afternoon.
The first working day after Yom Kippur, with a short, data-light window but one large release. First, the benchmark moved. UN Tourism World Tourism Barometer Volume 24, Issue 3 (September 2026) was retrieved this cycle after four consecutive cycles of blocked access. It puts H1 2026 international arrivals at 690 million, up 0.4% on H1 2025 — Q1 +2%, Q2 −1% — with the Middle East down 22% against Europe +3%, Africa +4%, the Americas +2% and Asia-Pacific +1%. UN Tourism has cut its full-year 2026 growth expectation to 1–2%, from the 3–4% it projected in January. Second, the comparison that matters to you: on the relayed August figure of −1.9%, Israel is running roughly 20 percentage points better than its regional aggregate. That is the single strongest argument this page has yet carried for defending an Israel line in a 2027 marketing budget. Third, sentiment turned: the UN Tourism Confidence Index for September–December 2026 is 113, up from 105 for May–August — the first rise since January. Fourth, FX has not moved because it could not: there was no Bank of Israel representative rate on 20 or 21 September, so 18 September (USD/ILS 3.0280, EUR/ILS 3.4760, GBP/ILS 4.0480) is still the latest published fixing as of this morning. The next one is expected this afternoon, after this page’s cut-off. Fifth, what did not change: CBS is still unreachable, so the August arrivals figure stays unconfirmed; IATA’s August passenger analysis is still unpublished; and no new hotel data exists. The central finding holds: arrivals are recovering, tourist hotel nights fell 42.9% in July.

What changed since the last cycle (19 September)

A four-day window with two non-trading days in it. Yom Kippur ran from sunset on Sunday 20 September to nightfall on Monday 21 September; the statistics offices, the Bank of Israel fixing and the markets were all shut. Very little was published. One item was large.

UN Tourism Barometer — NEW, TIER A
Volume 24, Issue 3, September 2026, retrieved. Previous cycles recorded the site as HTTP 403 and carried May data. The release itself was reported on 17 September. H1 2026: 690 million international arrivals, +0.4% year on year (Q1 +2%, Q2 −1%). By region: Africa +4%, Europe +3%, Americas +2%, Asia-Pacific +1%, Middle East −22%. Full-year 2026 growth expectation cut to 1–2% from 3–4%. Confidence Index for September–December 113, up from 105.
Bank of Israel representative rates
NO NEW FIXING. The latest published representative rate is still 18 September: USD/ILS 3.0280, EUR/ILS 3.4760, GBP/ILS 4.0480, re-verified on the Bank’s site at 08:10 today. No rate was published for Saturday 19, Sunday 20 (Yom Kippur eve) or Monday 21 September. The next fixing is expected this afternoon, 22 September, after this page’s cut-off.
Bank of Israel publications
No new release 18–22 September. The newest remain the Q2 International Investment Position (17 September, net external assets about US$316bn) and the August Index of Economic Activity (16 September, +0.4%). The policy rate stays at 3.25% and the next decision is still 21 October (both re-verified today).
Central Bureau of Statistics
Unreachable again. Four separate CBS paths were attempted today (English and Hebrew tourism subject pages, the media-release index and the publications index); all failed at the site’s robots check. The August arrivals figure of 115,900 / −1.9% remains ⚠ UNCONFIRMED, with no source-market breakdown. No quarterly Tourism and Hotel Services report could be located.
Airports Authority figures — CROSS-PAGE CHECK, NOT UPGRADED
The Travel Operations page now cites an Israel Airports Authority notice of 3 September 2026 as Tier A for the September traffic forecast. This page checked and could not verify it. The IAA’s own notifications index carries nothing later than 24 June 2026; its spokesperson page returns 404; and the gov.il Airports Authority news collector returns an empty shell. Every version of the figures traces to press relays dated 31 August 2026. The figures therefore stay ⚠ UNCONFIRMED here, and the two pages disagree. See the air-capacity section.
IATA August passenger analysis
Still not published as of 22 September. The economic-reports index still shows July 2026 as the newest Air Passenger Market Analysis. The newest pressroom item is a 21 September notice about a conference in Brussels, with no traffic data.
Hotel data (CBS / IHA / STR)
None new. The Israel Hotel Association site publishes no statistics (re-checked today), str.com still redirects to a subscription-only CoStar product page, and CBS is unreachable. July 2026 metrics are carried, ⚠.
Ministry of Tourism
Empty shell again. The department page, the news collector and the visitor-statistics page all return page metadata with no content. No policy, grant or target announcement could be read this cycle.
Calendar
Yom Kippur is past. Today, Tuesday 22 September, is the first working day and a named airport peak day (⚠). Chol HaMoed Sukkot is 27 September – 2 October, with Shemini Atzeret / Simchat Torah on 3 October.

Arrivals and demand

Period Figure
August 2026 115,900 tourist arrivals · −1.9% year on year
⚠ UNCONFIRMED. Relayed, attributing CBS. Unread in six consecutive cycles; cbs.gov.il unreachable again on 22 September
July 2026 109,300
⚠ UNCONFIRMED. Same chain; cross-checked against a Ministry of Tourism relay (below)
June 2026 ~81,900
⚠ UNCONFIRMED. Carried
May 2026 64,400 (vs 126,800 in May 2025)
⚠ UNCONFIRMED. Israeli economic press, 28 June 2026 (carried)
January–May 2026 356,400 (vs 565,300 in January–May 2025)
⚠ UNCONFIRMED. Same (carried)

The shape that matters (unchanged): the low point came in May at 64.4k, followed by recovery every month since — roughly 64k → 82k → 109k → 116k. On the relayed figures, August is the strongest month of 2026 and essentially flat against a weak August 2025. Israel is no longer falling against the prior year, but it is rebuilding from a low base and is not back to normal volumes. No new monthly arrivals figure is due before the CBS September release in mid-October, by which time the August figures should also be readable — confirming or correcting the whole relayed series in one step.

New context this cycle, and it is favourable. Until today this page could only compare Israel’s relayed August figure with a Q1 regional number. The September Barometer now gives a like-for-like half-year: the Middle East fell 22% in H1 2026. Israel’s relayed monthly series fell far harder than that in May (roughly −49% year on year) but has closed the gap every month since, reaching about flat in August. On the relayed data Israel has moved from well below its region to roughly 20 points above it inside four months. The caveat is unchanged and important: the Israeli figure is not confirmed, and the periods are not identical.

Why the relayed series is probably right (carried cross-check). On 17 August, Israeli economic press cited Ministry of Tourism data putting US tourists at 36,600 in July 2026, 33% of the month’s total. That implies about 110,900 arrivals in July. The CBS-attributed relay gives 109,300. Two separate chains agree within 1.5%. That supports the figures but does not confirm them.

Caveat to keep in mind: CBS counts visitor entries (including same-day and cruise visitors) separately from tourist arrivals (visitors who stay overnight). The August release is titled “Visitor Arrivals”, but the relayed number is labelled “tourist arrivals”. Do not put the two measures on the same trend line until the primary release can be read.

Source markets

United States (⚠ UNCONFIRMED, relayed Ministry of Tourism data, carried): 32,500 in June (+73% y/y) and 36,600 in July (+15% y/y, 33% share). Both growth rates are measured against a 2025 base that was itself depressed by the mid-2025 disruption, so they overstate underlying strength. The honest read is the level: mid-30 thousands a month. France is still reported as the second-largest market (⚠ UNCONFIRMED). The CBS August breakdown by source market is still unavailable; after six cycles it remains the largest single data gap on this page.

What the Barometer adds about your competing origin markets. UN Tourism’s H1 detail shows Europe +3% and the Americas +2%, which are Israel’s two principal inbound source regions and both are growing. The constraint on Israeli inbound is therefore not weak outbound appetite in the US or Europe — those travellers are travelling — but where they choose to spend it. Within Asia-Pacific, North-East Asia +3%, South-East Asia −1% and South Asia −5%; Asia-Pacific as a whole is still 11% below its 2019 level, the only region of which that is true. For an operator building 2027 source-market priorities, the evidence points to Europe first, North America second, and treating Asian long-haul as a later-cycle recovery.

New capacity is diversifying the routes, though not yet the demand. The winter pipeline adds Canada (Toronto, from 30 November), Scandinavia (Copenhagen, from 26 October) and more UK and Italian seats through Wizz Air (all ⚠ UNCONFIRMED). Most of that capacity is timed for Israeli outbound winter demand. For inbound operators it opens return-seat inventory from markets that had no direct link this summer, and it is the practical way to reduce the one-third dependence on the US.

Receipts: how far below normal

⚠ UNCONFIRMED, relayed (carried): foreign tourists spent about US$700 million in H1 2026, against full-year totals of about $2.1bn in 2025, $2.2bn in 2024 and $4.85bn in 2023. A stronger second half would put 2026 at roughly $1.4–1.6bn, which is about 30% of the 2023 level. No new receipts data was published this cycle. For context, the September Barometer reports several destinations posting double-digit earnings growth in H1 2026 — Greece and Ireland both +15%, the Republic of Korea +36% — which is the gap Israel is measured against when competing for the same European and North American wallet.

Hotel and accommodation economics

No new hotel data published inside the window (19–22 September). CBS could not be reached, the Israel Hotel Association publishes no statistics (re-checked 22 September), and str.com still redirects to a subscription-only CoStar product page which offers no free Israel or Middle East series. The most recent read is still July 2026 (⚠ UNCONFIRMED, relayed, attributed to CBS survey data; carried):

Metric — July 2026 Value
Israeli (domestic) hotel overnights +6.2% year on year
Tourist (foreign) overnights −42.9% year on year
Hotel sector employment −2.2%
Company proceeds −6.4%
Hotelier net business sentiment −18% (vs −46% March, −20% June). Improving, still negative

The most important line on this page for inbound operators. Arrivals recovered through July, yet foreign hotel nights fell 42.9%. The returning mix leans towards shorter stays — visits to friends and relatives, and business trips — rather than long pilgrimage and group itineraries. The July 2025 base was also inflated by travellers whose departures were delayed and who therefore stayed longer. The recovery in arrivals is not yet turning into room nights. Domestic demand is holding up occupancy, and with it rates. That matters most this week, because Sukkot is the peak of domestic demand.

Occupancy and rate. The last national occupancy figure is still 44%, reported 31 July (⚠ UNCONFIRMED; now eight weeks old, so treat it strictly as a summer low-point marker). No ADR or RevPAR figure is available for any 2026 period from any mapped source. This is a standing blind spot: anyone contracting 2027 has no published rate benchmark to argue from. The only price signal remains the August CPI detail — culture and entertainment +2.0% and transport +2.7% on the month (⚠, press summary of CBS data) — which fits seasonal pricing in a peak summer and holiday month rather than a structural change.

Supply keeps growing whatever demand does (⚠ UNCONFIRMED as to dates and amounts; carried): an eight-hotel expansion by a major Israeli group, a NIS 360 million five-year Eilat programme, and a NIS 25 million renovation of the Kasr el Yahud baptism site, which is relevant to Christian pilgrimage product. More rooms against weak foreign demand should push rates down over the 2027 contracting horizon.

What the global benchmark implies for Israeli room rates. UN Tourism’s September release names rising travel costs, alongside the regional disruption, as a brake on global momentum — and still expects only 1–2% growth in arrivals for 2026. In a slow-growth year, destinations compete on value. Israel enters that competition with a strong currency and no published rate benchmark. The practical conclusion for 2027 contracting is unchanged and now better evidenced: negotiate allocation, release terms and payment schedules, not a headline discount you cannot verify.

Macro, FX and pricing

Bank of Israel (Tier A, re-verified 08:10 today). The policy rate is 3.25% after the 1 September cut, the third in a row, and the next decision is 21 October 2026. The Bank’s displayed 12-month inflation rate is 1.5%. No press release was issued between 18 and 22 September. The two most recent remain the Q2 2026 International Investment Position (17 September: assets abroad up about US$92bn to roughly US$1,013bn, liabilities up about US$39bn to US$697bn, net external assets up about US$53bn to US$316bn) and the August Index of Economic Activity (16 September, +0.4%, above the Bank’s roughly 0.3% long-term trend). End-August reserves were US$241.6bn (7 September, carried). ⚠ The vote split in the 1 September decision has still not been retrieved.

Exchange rates: a frozen week

There is no new fixing to report. The Bank publishes a representative rate on each foreign-currency business day. There was none on Saturday 19 September, none on Sunday 20 September (Yom Kippur eve) and none on Monday 21 September (Yom Kippur). As of 08:10 this morning the latest published representative rate is still that of 18 September. The next is expected this afternoon, after this page’s cut-off; it will be the first market read since the holiday and the first data point of the Sukkot fortnight.

Pair 14 Sep
(Sept high)
18 Sep
(latest)
Change
USD/ILS 3.0490 3.0280 −0.69%
EUR/ILS 3.5208 3.4760 −1.27%
GBP/ILS 4.1132 4.0480 −1.59%

September range to date, and the intermediate steps (Bank of Israel representative rates): USD/ILS ran from 3.0050 on 4 September to 3.0490 on 14 September, and stands at 3.0280. EUR/ILS and GBP/ILS are both at their September lows — 3.4760 and 4.0480, both set on 18 September. The 17 September fixings were 3.0380, 3.4853 and 4.0605. The 15 and 16 September fixings were not individually retrieved; the 16 September values implied by the Bank’s published daily changes are about 3.0330 (USD), 3.4993 (EUR) and 4.0860 (GBP).

These are representative fixings, not market rates. The Bank states that the representative rate indicates the exchange rate in use but has no binding legal status — which is why any contract that uses it must name it explicitly, with a written fallback for non-fixing days. This week produced three consecutive non-fixing days and is a live demonstration of why that fallback clause matters: a contract that says “the Bank of Israel rate on the day of payment” had no rate to point to on 20 or 21 September.

What this means for your margins. The position is unchanged from Saturday because nothing could change it. At 3.03, the dollar buys roughly 20% fewer shekels than at the 3.60–3.70 range of the recent past. European sellers remain worst placed: a euro-priced programme pays about 1.3% more for the same shekel costs than it would have on 14 September, and a sterling programme about 1.6%. Three rate cuts, inflation at 1.5% and record reserves have not weakened the currency. Do not build a shekel reversal into 2027 pricing. Watch this afternoon’s fixing: post-holiday thin trading can produce an unrepresentative print, so treat a single day’s move as noise until 23–24 September confirm it.

Inflation and growth

August CPI (published 15 September). Prices rose 0.7% on the month, below analysts’ 0.8–0.9% forecasts, and 12-month inflation stayed at 1.5% — consistent with the rate the Bank of Israel displays. The monthly and component detail is ⚠ UNCONFIRMED, from Israeli economic press, because CBS could not be reached. By component: fresh vegetables +2.9%, transport +2.7%, culture and entertainment +2.0%, fresh fruit −2.0%, clothing −0.8%. For operators: inflation inside the 1–3% target band with a below-forecast print keeps a further cut possible on 21 October. No outcome is implied. For shekel costs, a 1.5% annual rate means local supplier price increases for 2027 should be modest — push back on any supplier rise well above that without a specific, stated cost driver.

Growth (⚠ UNCONFIRMED, Israeli economic press citing CBS, 16 September): Q2 2026 GDP was revised to 14.9% annualised (from 15.4%), a rebound after Q1 contracted 1.7% (revised from −2.2%). Compared with H2 2025, H1 2026 grew a more modest 3.5%, and private consumption was flat to slightly down (−0.1%). The Bank of Israel’s 1 September statement described Q2 growth as partly a recovery from the Q1 disruption. For tourism the takeaway is that the economy is sound and the currency is strong, which is exactly why the shekel is not weakening.

Fuel excise: temporary relief, five and a half weeks left

The excise duty on gasoline was cut by NIS 0.50 per litre from 7 September to 31 October 2026, bringing 95-octane self-service to NIS 7.75 from NIS 8.25 (carried; ⚠ UNCONFIRMED against the primary Ministry of Finance / Tax Authority order). No extension or early end was reported this window. It is roughly a 6% cut in the pump price, feeding coach, transfer, self-drive and supplier fuel surcharges through Sukkot and October. Note that August transport prices still rose 2.7% on the month (⚠). The cut arrived on 7 September, after the August survey, so September’s CPI in mid-October is the first read on whether it reached prices — and it lands just two weeks before the relief expires.

Standing fact-check: VAT. Standard Israeli VAT is 18%, in force since 1 January 2025. The tourist zero rate (0%) is unchanged: qualifying hotel accommodation and related services for foreign-passport tourists carry no VAT. ⚠ Not checked against a primary Tax Authority source this cycle; no change or legislative activity was found.

Cost lines this cycle

Ground transport fuel
Down, temporarily. About 6% off the pump price, to 31 October only. Unchanged this cycle.
FX translation (USD / EUR / GBP → ILS)
Unchanged, because frozen. No fixing on 19, 20 or 21 September. Position as at 18 September: USD −0.69%, EUR −1.27%, GBP −1.59% from the 14 September high. Euro and sterling at September lows. Next print this afternoon.
Local price level
Stable. CPI 1.5% year on year; August +0.7% on the month (⚠ detail). Supports modest 2027 supplier increases.
Accommodation
No new data; Sukkot tightening expected. No published ADR or RevPAR benchmark for any 2026 period. Occupancy last read 44% on 31 July (⚠, stale).
Air
Firm near term; supply widening for winter. US holiday round-trip about US$1,800; January–March 2027 US round-trips under US$1,000; Marrakesh round-trip from US$599 (all ⚠).
VAT
Neutral. 18% standard; tourist zero rate unchanged.

Net: a neutral cycle for buyers, by default rather than by movement. Nothing in the cost stack moved between 19 and 22 September. The fuel cut still helps at the margin and expires on a fixed date; local inflation is contained; the strong shekel is the binding constraint; and there is still no hotel rate benchmark to negotiate against.

Air capacity economics

IATA July 2026 Air Passenger Market Analysis (31 August) remains the newest full read. The August 2026 edition had still not been published as of 22 September. The economic-reports index still lists July as the latest passenger analysis, alongside the July cargo analysis, the Q2 2026 Quarterly Air Transport Chartbook and the June Global Outlook. The pressroom’s newest item is a 21 September conference notice with no traffic content. The August release is now overdue against IATA’s usual end-of-month rhythm; expect it within days.

Metric, July 2026 Value
Global RPK (demand) / ASK (capacity) +0.2% / +0.3% year on year
Global passenger load factor 85.2% (−0.1pp)
International RPK −0.1%, but +1.5% excluding the Middle East
Middle East carriers: RPK −10.0%
Middle East carriers: capacity −6.2%
Middle East carriers: load factor 80.7% (−3.4pp), against 85.2% globally

Two independent datasets now say the same thing about the region. IATA’s July air data show Middle East carrier demand down 10.0% and international traffic turning negative globally only because of the region. UN Tourism’s September Barometer shows Middle East arrivals down 22% across the half-year. The air and the arrivals series corroborate each other, which strengthens the regional picture considerably even while Israel’s own national figures stay unconfirmed. Note also that demand fell 10% but capacity only 6.2%, so the region’s airlines are flying emptier than the world average — a condition that historically precedes fare discounting on the routes where competition returns.

IATA fuel analysis (11 and 28 August, carried): the jet-fuel crack spread is more than US$12 a barrel above its pre-COVID level, the link between crude and jet prices has weakened, which makes hedging harder, and jet fuel was up 121% year on year from April 2025 to April 2026. That sets a floor under fares overall. On routes where competition is returning, off-peak fares can still fall.

Israel route pipeline: winter supply widens beyond the US trunk

All items below are ⚠ UNCONFIRMED, from Israeli economic press, paraphrased. None was confirmed or contradicted this cycle; carrier schedules should be verified directly before selling.

Air Canada · Tel Aviv–Toronto
From 30 November 2026 (brought forward from 17 January 2027), 4 weekly. The only direct Israel–Canada route. Reported 16 September. The seven-week acceleration is itself a demand signal from the carrier’s own planning.
SAS · Tel Aviv–Copenhagen
From 26 October 2026, 4 weekly. Scandinavian gateway, reopening a market with no direct link this summer. Reported 16 September. This is the first of the winter restarts to go live — five weeks away.
Sundor (El Al group) · Tel Aviv–Marrakesh
From 16 November 2026 (subject to approvals), 2 weekly (Monday, Wednesday). First Israel–Morocco direct service since October 2023. Round-trip from US$599 including cabin bag. Reported 15 September.
Wizz Air · five new routes
London Gatwick 5 weekly · Catania 4 · Venice 3 · Cluj 2 · Iasi 2. Plus frequency increases on 11 routes, including Budapest 14→21, Milan 7→14 and Rome 12→14 weekly. Reported 7 September. Start dates not stated.
US carriers
Delta and United resumed in the week of 7 September; Israir is launching Tel Aviv–New York; American is still reported for 2027. Carried.

US trunk pricing (carried, ⚠ UNCONFIRMED, 9 September): holiday-season Tel Aviv–New York round-trips around US$1,800; for January–March 2027, round-trips below US$1,000 on some dates (Delta US$878 mid-January to early February; Delta and El Al as low as US$773 mid-February to early March). Reporting around the Air Canada decision still describes fares as high until 2027. That fits the pattern set out here in previous cycles: seat supply improves first, then off-peak prices, and peak prices last.

What this means for 2027 contracting. Canadian and Scandinavian gateways reopen from late October and November, which makes winter 2026/27 programmes from Toronto and Copenhagen practical to plan now, subject to carrier confirmation. The Marrakesh route is primarily an outbound Israeli product, but it restores a direct Israel–Morocco link relevant to operators selling combined Jewish-heritage itineraries. Wizz Air’s additions provide low-cost return capacity from the UK, Italy and Central and Eastern Europe — price these as seat-only inventory, because group fares on low-cost carriers need separate negotiation. Keep peak 2027 dates (Passover, Easter, the autumn holidays) on current fare assumptions.

Ben Gurion throughput: a correction to the record, not a confirmation

Cross-page check requested by the previous cycle, and its result. The Travel Operations section now attributes the September traffic forecast to an Israel Airports Authority notice of 3 September 2026 and treats it as Tier A. This page attempted to verify that notice today and could not. The Authority’s own Ben Gurion notifications index carries three items, the newest dated 24 June 2026; its spokesperson page returns HTTP 404; the gov.il Airports Authority news collector returns an empty page shell; and the Authority’s homepage shows an undated holiday-preparedness item whose underlying page could not be opened. Every readable version of the figures is a press relay dated 31 August 2026. The figures are therefore not upgraded here and remain ⚠ UNCONFIRMED. Until a primary Airports Authority document can be opened and dated, the two pages will disagree, and this page’s treatment is the conservative one.

The relayed projections themselves (⚠ UNCONFIRMED, Airports Authority projections relayed by Israeli press, 31 August 2026): August actual 2.65 million passengers at Ben Gurion; September projected at 2.5 million, plus 81,000 at Ramon, 60,000 at Haifa and about 500,000 at the land crossings, for more than 3 million across all facilities. New detail located this cycle, same relay standing: the land-crossing total breaks down as approximately 190,000 at Rabin (Arava), 153,000 at Allenby, 100,000 at Begin and 55,000 at Jordan River. Four peak days were named, each about 100,000 passengers and 600 flights: 10, 17, 22 and 25 September.

Where that leaves today. Three of the four named peak days have passed or are today. Today, Tuesday 22 September, is a named peak day — the airport restarting after a full national stop, with a backlog of deferred departures. Friday 25 September (erev Sukkot) is the last of the four. Separately reported (⚠ UNCONFIRMED, Israeli press, 17 September): about 53,000 passengers were projected through Ben Gurion on Sunday 20 September before the holiday closure, and only about 5,000 on Monday 21 September, because operations resumed late in the evening. That is the shape of a national stop: demand is displaced, not destroyed, and it lands on the day after. Allow for it today.

And the standing caution: the top destinations listed in these projections — Greece, Cyprus, Italy, the United States, the United Arab Emirates — are Israeli outbound markets. A busy airport is not evidence of inbound demand. Ben Gurion throughput measures Israeli travel appetite far more than it measures yours.

International benchmarking

New this cycle, and the most substantive Tier-A addition in six weeks. The UN Tourism World Tourism Barometer, Volume 24, Issue 3 (September 2026) was retrieved today. The organisation’s main site returned HTTP 403 again, as in every recent cycle, but the published excerpt was reachable on UN Tourism’s own document store. The accompanying release was dated 17 September 2026. This replaces the May 2026 (Volume 24, Issue 2) figures this page has carried since June.

H1 2026 international arrivals — UN Tourism

Region H1 2026 vs H1 2025
World +0.4% · about 690 million arrivals (Q1 +2%, Q2 −1%)
Africa +4%
Europe +3%
Americas +2%
Asia and the Pacific +1%, still about 11% below 2019
Middle East −22%

Asia-Pacific sub-regions: North-East Asia +3%, South-East Asia −1%, South Asia −5%. On receipts, UN Tourism names several destinations with strong H1 earnings growth, including Greece and Ireland both +15%, the Republic of Korea +36%, Laos +32%, Suriname +78% and Pakistan +81%.

What the revision actually says

The Middle East deteriorated between Q1 and the half-year. This page has carried a Q1 figure of −14% since the May issue. The half-year figure is −22%, which means the second quarter was materially worse than the first — consistent with the disruption that runs through Israel’s own May low point of 64,400 arrivals. The region had been the best performer of the post-pandemic era, running about 40% above its 2019 level through 2023–2025. UN Tourism notes that air-traffic disruption eased gradually after the ceasefire in May. The regional series is a lagging measure of a disruption that has already passed its trough.

The global outlook has been cut. UN Tourism now expects international arrivals to grow 1–2% in 2026, against the 3–4% it projected in January — a downgrade it attributes to the regional disruption and rising travel costs. Practically, that means the whole industry is in a flat year, and competitor destinations are not growing away from Israel as fast as a normal year would imply.

Sentiment has turned, for the first time since January. The UN Tourism Confidence Index for September–December 2026 is 113 on a 0–200 scale, up from 105 for May–August and against 117 in January. Above 100 means panel members expect the coming period to perform better than the last. This is the first improving forward reading this page has been able to report all year, and it lines up with the improving Israeli hotelier sentiment series (−46% March, −20% June, −18% July; ⚠). Two independent sentiment series, one global and one Israeli, are moving the same way.

The benchmark statement for operators — rewritten

Use this framing when competing for marketing or product budget against a European or Asian destination: the world grew 0.4% in the first half of 2026 and the Middle East fell 22%. Israel’s relayed August arrivals were down about 1.9% (⚠). On those numbers Israel is running roughly 20 points ahead of its own region and close to the world average — a sharp change from the previous framing, which had Israel outperforming a −14% region while underperforming a +2% world. The honest qualifications, which you should state rather than hide: the Israeli figure is a single month against a regional half-year; the Israeli figure is not confirmed from a primary source; and Israel’s own base is deeply depressed, so flat year-on-year growth is not recovery to normal volume. The defensible sentence is: Israel’s decline has stopped, at a time when its region’s has not, and in a year when the world is barely growing.

WTTC (re-checked 22 September; no new release, 2025 data): travel and tourism contributed US$11.6 trillion, 9.8% of global GDP, grew +4.1% and supported 366 million jobs, about one in nine, and one in three new jobs created. International visitor spending was US$2.02 trillion (+3.2%) and domestic spending US$5.63 trillion (+3.7%). The public page carries no Israel or Middle East detail; country reports sit behind the research hub. The domestic-led pattern WTTC describes globally is the extreme case in Israel: July domestic overnights +6.2% against foreign overnights −42.9%.

OECD: no change. Tourism Trends and Policies 2026 (June 2026, launched July; 53 countries; focused on resilience policy) is still the current edition, and the tourism statistics dataset page returned HTTP 404 this cycle. ⚠ Headline figures and any Israel note could not be extracted from the online report again. This is now a standing limitation rather than a transient one; OECD remains useful for policy framing and not for current numbers.

Forward signals and the Sukkot season shape

No open forward-booking dataset is available to this section. forwardkeys.com still redirects (302) to Amadeus’s gated travel-intelligence product (re-verified 22 September), the hotel benchmark is subscription-only, and CBS publishes no forward series. The signals below are inferred and labelled as such.

Sentiment — improved
The strongest forward signal this cycle. UN Tourism’s Confidence Index for September–December is 113, up from 105 for May–August (Tier A). Israeli hotelier net sentiment improved for a third consecutive reading to −18% (⚠). Both point the same way: expectations for the remainder of 2026 are better than for the period just ended.
Capacity — widening
Announced winter restarts (Copenhagen from 26 October, Marrakesh from 16 November, Toronto from 30 November, plus Wizz Air additions; all ⚠) mean Q4 seat supply will be broader across origin markets than at any point this year. The first to test is SAS Copenhagen, five weeks out.
Price — off-peak softening only
January–March 2027 US round-trips under US$1,000 (⚠) remain the best forward price signal. Peak-date fares are unchanged. Jet-fuel economics (IATA) keep a floor under fares overall.
FX — no signal available
Three consecutive non-fixing days mean there is no new currency information. The 18 September fixings stand. Reassess after 23–24 September, once post-holiday trading has produced two or three clean prints.
Macro — supportive of stable costs
Inflation at 1.5%, activity above trend (+0.4% in August), net external assets up to US$316bn, policy rate 3.25% with the next decision 21 October. All Tier A. Local supplier costs into 2027 should be stable.
Global demand — flat year
UN Tourism’s 2026 expectation is now 1–2% growth, cut from 3–4%. In a flat year, share is won on value and access, not on a rising tide.

The operating calendar for the next fortnight

These are holiday-calendar limits, not security conditions.

Today · Tuesday 22 September
First working day after Yom Kippur. Named airport peak day (⚠), with displaced departures from the closure landing today. First Bank of Israel fixing since 18 September, expected this afternoon. Banking, supplier and airport operations all restart together — expect slow response times.
22–24 September
Three working days. This is the last usable window to settle Sukkot rooming lists, coach allocations, deposit transfers and any FX cover before the holiday block.
Friday 25 September
Erev Sukkot. The last of the four named airport peak days (⚠). Early closures across services from early afternoon.
Saturday 26 September
Sukkot, first day. Full holiday closure. No fixing.
Sunday 27 September – Friday 2 October
Chol HaMoed, including Hoshana Rabbah on 2 October. The peak Israeli domestic travel week of the year. Intermediate-day trading, reduced supplier staffing, maximum pressure on sites and hotels.
Saturday 3 October
Shemini Atzeret / Simchat Torah. Second full holiday closure. No fixing.
From Sunday 4 October
Normal operations resume. 4–17 October is the natural alternative window for inbound groups.

What it means commercially. Domestic overnights are what hold up hotel occupancy, and domestic demand peaks in Chol HaMoed. Inbound groups travelling 27 September – 3 October face the year’s tightest rates, busiest sites and least supplier flexibility. The fortnight after Simchat Torah remains the better bet: domestic demand eases, the fuel cut still applies until 31 October, the restored US frequencies are operating, and SAS Copenhagen starts on 26 October.

Analyst note for operators

The headline finding of this cycle is a benchmarking change, not an Israeli one. Nothing new was published about Israel between 19 and 22 September — the country was closed for most of it. What changed is the yardstick. The Middle East fell 22% in the first half of 2026, not the 14% this page has carried since May, and the world grew only 0.4%. Israel’s relayed August figure of about −1.9% now reads as a strong regional outperformance in a flat global year. If you are defending an Israel line item in a 2027 plan, this is the strongest evidence this page has yet carried — and it is Tier A, which the Israeli arrivals figure is not.

The central operating finding is unchanged: arrivals are recovering, spend is not. On the relayed figures, arrivals have risen four months in a row and August is about flat year on year (⚠). But July tourist hotel nights fell 42.9%, H1 receipts were about US$700m against US$4.85bn for the whole of 2023, and hoteliers are still net negative. A 2027 plan built on the arrivals curve alone will overestimate the business. Build it on room nights and length of stay.

Sentiment turned before the data will. Two independent forward sentiment series improved: UN Tourism’s global Confidence Index (105 → 113, Tier A) and Israeli hotelier net sentiment (−46% → −20% → −18%, ⚠). Sentiment indices lead reported arrivals by roughly a quarter. This does not confirm a recovery and nothing here forecasts one — but it is the first time this page has been able to report two forward readings moving the same way, and it is worth a line in your own board reporting.

FX: no news, and that is itself the point. Three non-fixing days meant the currency could not move. At USD/ILS 3.0280 the dollar buys roughly 20% fewer shekels than at 3.60–3.70, and euro and sterling sellers sit at September lows. Inflation at 1.5%, activity above trend and net external assets of US$316bn give no reason to expect a weaker shekel. Price 2027 on current rates. Treat this afternoon’s first post-holiday fixing with caution: thin trading can produce an unrepresentative print.

On the Airports Authority figures, this page stayed conservative. A cross-page upgrade to Tier A was requested and could not be justified — no primary Airports Authority document from September 2026 could be opened. The figures are useful and internally consistent, and they are almost certainly right; they are still relayed. Where two of our own pages disagree, use the more cautious attribution.

Concrete actions

Today and the next two working days (22–24 September): this is a three-day window before a holiday block that runs to 3 October. Settle Sukkot rooming lists, coach allocations and deposit transfers now. Confirm that suppliers have actually restarted; the first day after a national stop is the least reliable day for confirmations.

Airport: allow extra time today, 22 September, and on Friday 25 September, the remaining named peak days (⚠). Today carries displaced traffic from the closure on top of a normal peak.

FX: keep Bank of Israel representative fixings as the contract reference rate, and make sure every contract has a written fallback for non-fixing days — this week produced three in a row (19, 20 and 21 September), and 26 September and 3 October will add two more. The Bank states the rate has no binding legal status, so the reference must be written in explicitly. Euro and sterling sellers should re-run Q4 2026 and 2027 costings at 3.4760 and 4.0480, not at mid-September levels.

Supplier pricing: with CPI at 1.5%, challenge any 2027 rate increase well above that without a stated cost driver. Quote the figure in the negotiation; it is Tier A and the supplier knows it.

Air: open winter 2026/27 programme planning from Copenhagen (from 26 October, the nearest launch) and Toronto (from 30 November), and add Wizz Air UK, Italian and Romanian seats as return inventory for European point-to-point clients. Confirm every schedule with the carrier before selling — all of this is ⚠. Reprice January–March 2027 US-origin product against the sub-US$1,000 round-trips, but get group fares confirmed in writing; published leisure fares are not group fares.

Contracting: contract 2027 hotel allocation now. It remains a buyer’s market with no published rate benchmark, so negotiate allocation, release terms and payment schedules rather than a headline discount you cannot verify. Supply is still being added against weak foreign demand.

Programming: avoid inbound groups over Chol HaMoed (27 September – 3 October) and move flexible departures to 4–17 October.

Costs: re-cost ground transport for departures through 31 October to capture the fuel excise cut, check that suppliers are passing it through, and do not assume it continues past that date. VAT: keep quoting qualifying accommodation to foreign-passport clients net of VAT.

Marketing and budget defence: update your standing competitive slide with the September Barometer numbers — world +0.4%, Middle East −22%, Europe +3% — and cite UN Tourism directly. It is the one part of your case that does not depend on an unconfirmed Israeli figure.

A note on method, which belongs on this page

This cycle’s Tier-A reads were the Bank of Israel (rate, next decision date, latest representative fixings, press-release index, displayed inflation rate), the UN Tourism World Tourism Barometer Volume 24 Issue 3, and the publication indexes of IATA, WTTC and OECD. CBS could not be reached on any of four attempted paths, the Ministry of Tourism returned empty page shells on three paths, the Israel Airports Authority could not be made to yield any September 2026 document, and UN Tourism’s main site returned 403 (the Barometer was obtained from the organisation’s own document store instead). STR/CoStar and ForwardKeys remain gated; the Israel Hotel Association publishes no statistics. The arrivals series, every hotel metric, the source-market picture, the CPI component detail, the GDP revisions, all route and fare news and all airport throughput figures rest on relayed reporting. Where relayed items are consistent with Tier-A data — annual CPI at 1.5%; the two July arrivals chains within 1.5% of each other; IATA’s July air data and UN Tourism’s H1 arrivals data agreeing on the regional direction — that is corroboration, not confirmation.

Watchlist: this afternoon, first Bank of Israel fixing since 18 September · 25 September, erev Sukkot and the last named airport peak day · 27 September – 3 October, Chol HaMoed and Simchat Torah, minimal publication · late September, IATA August passenger analysis, now overdue · mid-October, CBS September visitor entries and September CPI, the first read on the fuel cut · 21 October, Bank of Israel rate decision · 26 October, SAS Copenhagen restart · 27 October, Knesset election (carried) · 31 October, fuel excise cut expires · 16 November, Sundor Marrakesh launch · 30 November, Air Canada Toronto restart · January 2027, UN Tourism Barometer Volume 25 Issue 1 with full-year 2026 data · and the CBS August arrivals release, whenever it becomes readable.

Sources (all re-checked 22 September 2026 unless stated): Bank of Israel — homepage, exchange rates page, press-release index, monetary policy pages (https://www.boi.org.il/en/); representative rates for 17 and 18 September 2026; press releases: interest-rate decision 1 September 2026, foreign-exchange reserves August 2026 (7 September), Index of Economic Activity for August (16 September), International Investment Position Q2 2026 (17 September) · UN Tourism — World Tourism Barometer Volume 24, Issue 3, September 2026, published excerpt (https://www.untourism.int/un-tourism-world-tourism-barometer-data; excerpt retrieved from UN Tourism’s document store; main site returned HTTP 403) · Israel Central Bureau of Statistics — tourism arrivals and departures subject page, media-release index and publications index (https://www.cbs.gov.il/en/subjects/Pages/Tourism-Arrivals-and-Departures.aspx; https://www.cbs.gov.il/en/publications/Pages/default.aspx) — site not reachable on any path, 22 September · Israel Ministry of Tourism (https://www.gov.il/en/departments/ministry_of_tourism) — empty page shell on all paths; MoT data as relayed · IATA — economic reports index and pressroom (https://www.iata.org/en/iata-repository/publications/economic-reports/); July 2026 Air Passenger Market Analysis (31 August); fuel charts 11 and 28 August (carried) · WTTC Economic Impact Research (https://wttc.org/research/economic-impact/), 2025 data · OECD Tourism (https://www.oecd.org/en/topics/tourism.html); Tourism Trends and Policies 2026 · Israel Airports Authority — Ben Gurion notifications index and homepage (https://www.iaa.gov.il/en/airports/ben-gurion/notifications-and-updates/) — no September 2026 document retrievable · Globes English (https://en.globes.co.il/en/) — 7, 9, 15, 16 and 31 August–September items on CPI, GDP revision, Air Canada, SAS, Sundor Marrakesh, Wizz Air, US carriers and fares, and Ben Gurion projections, paraphrased · further Israeli press relays of the 31 August Airports Authority projections and the 17 September Yom Kippur throughput note, paraphrased · ForwardKeys (https://forwardkeys.com/) — 302 redirect to a gated Amadeus travel-intelligence product · STR / CoStar (https://str.com/) — 302 redirect to a subscription-only CoStar STR Benchmark product page, no free Israel or Middle East data · Israel Hotel Association (https://ihabooking.org.il/) — no statistics published.

Not confirmed from a primary source this cycle: August 2026 arrivals of 115,900 and −1.9% year on year, July 109,300, June ~81,900, May 64,400 and January–May 356,400 (relayed, attributing CBS; CBS unreachable) · US visitor counts for June (32,500) and July (36,600) and the 33% share · France as second-largest market · all July 2026 hotel metrics (domestic overnights +6.2%, tourist overnights −42.9%, employment −2.2%, proceeds −6.4%, sentiment −18%) and the 44% occupancy figure of 31 July, now eight weeks stale · tourism receipts (H1 2026 ~US$700m and the 2023–2025 comparators) · August CPI monthly change (+0.7%) and all component detail — the 1.5% annual rate is consistent with the Bank of Israel’s displayed figure · Q2 and Q1 2026 GDP revisions · the fuel excise order and the NIS 7.75 / NIS 8.25 pump prices · all route and fare news: Air Canada Toronto (30 November), SAS Copenhagen (26 October), Sundor Marrakesh (16 November, from US$599), Wizz Air routes and frequencies, Delta / United / Israir / American status, and the 9 September US fare quotes · all Airports Authority figures: August throughput of 2.65m, the September projections (2.5m Ben Gurion, 81,000 Ramon, 60,000 Haifa, ~500,000 land crossings and the Rabin / Allenby / Begin / Jordan River breakdown), the four named peak days and the ~100,000 passenger / ~600 flight peak-day figures, and the 20–21 September throughput note — a cross-page request to upgrade these to Tier A was tested and refused: no primary Airports Authority document from September 2026 could be retrieved · the NIS 360m Eilat programme, NIS 25m Kasr el Yahud renovation and eight-hotel expansion · the Bank of Israel 1 September vote split · and the tourist VAT zero rate (no contrary evidence found). Tier-A confirmed this cycle: all quoted Bank of Israel representative fixings, the 3.25% policy rate, the 21 October decision date, the August activity index, the Q2 international investment position, the 1.5% displayed inflation rate; and every UN Tourism figure in the benchmarking section (Volume 24, Issue 3, September 2026). The 16 September fixings are implied from the Bank’s published daily changes. Attribution note: the 2–3 million arrivals figure is a Ministry of Tourism target and must always be stated as such, never as a fact or a forecast. Information for professional decision-making; not travel, security, legal or financial advice. Confirm time-sensitive matters with the relevant official authority before acting.

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